Private label rights content is content you purchase to use for your business. It’s often much cheaper than hiring a ghostwriter and it’s faster than creating the content yourself. It’s possible to use it without editing it but in many cases it’s in your own best interest to customize your PLR. In other words, you want to make PLR unique.
After all, one of the drawbacks of PLR is that anybody can purchase it. But this doesn’t have to be a big deal for you. Instead, just take the PLR you’ve bought and edit it, just a little or extensively, to suit your needs for online content. Here are three tips to make PLR unique.
Change the Title
The very first thing you want to do when using PLR is to change the title. When you search on Google, you can find millions of articles titled How to Choose the Right Lipstick Color or a subtle variation like Choosing the Right Lipstick for Your Skin Tone.
Now Allure magazine could have used that same tired title. But instead they opted to use the headline, The 10 Commandments of Lipstick. This title leaves readers curious. It makes them wonder if they know all ten of these lipstick rules, which causes them to clickthrough to the website.
And after all, it’s an easy way to make PLR unique. Write your own title.
Rewrite When Necessary
If you’re publishing the PLR content to your blog and you want to get organic search traffic, rewriting is a must. That’s because search engines love original content that’s entertaining and informative. Besides, you want to choose your own keywords and optimize your content for them.
In this case, think of the PLR you buy as a starting off point and make it your own.
But when you’re using PLR in other cases, you don’t have to rewrite every word of the content you purchased. If you’re using PLR in your autoresponder or as an opt-in report, you can do less. Just edit it lightly with references to your target market.
You’ll also want to add in your own opinions and stories to make your content speak specifically to your community. Doing this establishes you as a thought leader in your niche.
Add a Call to Action
PLR content will often lack a call to action at the end. That’s because the PLR seller doesn’t know exactly what you are promoting to your readers at that point in your funnel. So it’s your job to add CTAs to the content you’ve purchased.
Think about where your readers are in terms of your funnel. If this is content that’s on your blog, then you want to include a call to action that invites visitors to become subscribers. If it’s a free report that you’re giving to subscribers, your call to action might be recommending they make a purchase. You may promote a product or service from you or an affiliate product. Regardless of what PLR you use, always add a CTA to encourage your community to go deeper in your funnel.
Making your PLR content unique is important but it doesn’t have to be time-consuming. Take the actions I’ve outlined in this post, as well as any other steps you want to take to make your PLR content sound like you, and you’ll be ready to share your PLR content with your readers.
More about PLR
3 Facts About PLR Content You Need to Know
3 Ways to Use PLR You May Not Have Thought Of
Using PLR can be fun and easy—find out why when you download your free workbook! Just click on the graphic below.
