When it comes to building your mailing list, there’s one secret weapon you should definitely be using: PLR content. The first thing you do is envision your list-building strategy. Then us private label rights content to make it easy to implement that strategy. Try one of these three ways to use PLR that you may not have thought of and watch what happens to your list…
Launch Multiple Opt-Ins
Opt-in gifts are like bait. They offer something the reader wants and motivates him or her to nibble on it and get hooked into your sales funnel. But having just one isn’t enough. If you really want to grow your mailing list, you need multiple gifts dangling, like bait on a hook, throughout your website.
Having multiple opt-ins is especially important if you have several customer avatars. For example, you’re a business coach that helps women create recurring income. Customer avatar #1 is a service provider who’s looking for more passive income opportunities. She might like an opt-in gift about how to add more affiliate marketing to her business.
On the other hand, customer avatar #2 is a stay at home mom who wants to make recurring income by writing books. So the opt-in gift that would reel her in might be a guide to self-publishing for new writers.
You’re helping both of these women discover recurring income but you’re also offering an opt-in gift to meet the unique needs of each one. And this is one of the most helpful ways to use PLR. You don’t have to start from scratch for each opt-in. Buy a high quality PLR product for each one and take it from there.
Come Up with Blog Content and Upgrades
If you already have a few pieces of content that you want to use as opt-in gifts then you can find PLR on these topics to post on your blog. For example, maybe you wrote a short report on how to get started with self-publishing.
Then you’d want to find and purchase some high quality PLR on the topic of Kindle publishing. Edit this PLR content to suit your audience and post it to your blog. Then add a strong call to action inviting visitors to sign up for your short report.
When it comes to how you can benefit from these ways to use PLR, are you detecting a pattern? Correct! You create the content creation strategy and you let PLR help you create the content.
Funnel Traffic to Your Opt-In Page
Another of my favorite ways to use PLR content to grow your mailing list is to break it down into social media posts. Look over a PLR article or blog post and take five sentences from it. Turn the sentences into questions Use those questions as text updates on social media with a link to your opt-in page.
If the PLR seller included images, you can use those too. First, brand them by adding your logo or website name to them. Then upload them to social media sites. Link your followers to your blog posts to encourage sign ups.
As we’ve already said, the best approach to using PLR content is to devise your content creation or list-building strategy and then use PLR to help you implement it by giving you a head start creating your content. That can help you grow your list quickly and easily, giving you more time to spend growing your community.
Learn More About PLR
3 Facts About PLR Content You Need to Know
Use PLR to create content upgrades—discover how when you download your free workbook! Just click on the graphic below.
