There are two chief characteristics of PLR that make it great to use. First, it’s done for you. Second, it may be done for you, but you can still edit PLR in any way you like.
If you want to, you can use it exactly as you find it. Or, instead, you can re-write every sentence. You can slant it to your particular audience. Optimize it with your own keywords. Monetize it with your own products or with affiliate products.
The ways you can edit PLR are endless. But when should you edit it and when can you leave it alone?
Do some heavy editing when . . .
You should do your heaviest editing when you are posting content on your site. There are a few reasons for that.
Your blog or other site should be a genuine reflection of yourself. Your blog content should reflect your expertise, professional interests, customer service acumen, and personality. No PLR writer, no matter how skilled, can do that quite the way you can. So if you post PLR content on your blog, give it a good round of editing first.
Second, you want every piece of content on your blog to fit seamlessly into your larger content marketing strategy. You’ll undoubtedly choose your PLR with an aim toward supporting your content marketing strategy. However, even the best PLR may need some tweaking for it to fit seamlessly into your strategy. So tweak.
Third, your content needs to reflect your SEO strategy. Make sure your content contains your keywords. Use them in your title and slugs. In short, incorporate your SEO content into your PLR.
And fourth, when readers come to your site, you don’t want them to scratch their heads and ask themselves, “Have I read this before?” You want it to be unlike any other content on the web.
That’s it in a nutshell, then. When you are posting PLR on your site, give it some generous editing.
You can lighten up when . . .
On the other hand, you don’t have to do a lot of editing when you are using PLR social media images or posts. If you like what it says, just add your link and use it as it is.
Done-for-you e-mails may need some editing, but not much. You won’t be trying to rank with them, so you don’t need to worry about your SEO strategy. You’ll probably want to add some personal touches so that you form a genuine relationship with your readers. Otherwise, just review the e-mails to be sure that the content is accurate and they’re good to go.
As long as you start with well-researched and well-written PLR, short reports and e-books shouldn’t need much more editing than PLR e-mails. Like e-mails, you won’t need to concern yourself with your SEO strategy. You aren’t trying to rank in the SERPs for content that is only available after payment or an opt-in. And your readers most likely won’t have bought other versions of the same PLR.
For short reports and e-books, the best approach is to read it through to be sure you want adopt all of the content as your own. If not, make any necessary revisions. Add your name to the e-cover. Include an invitation to your readers to visit your site, Facebook page, Pinterest account, or other favorite social media platforms. Add your affiliate links at appropriate places. And then, unless you want to get creative, you’re more or less done.
That’s the beauty of PLR. You can do anything you want with it — including not much of anything. On your blog, you’ll want to do some real editing to make sure it supports your content marketing and SEO strategies, to make it reflect your sparkling personality, and to make it unique. For other uses, though, you’ll usually do just fine if you only do a few limited tweaks.